This was last updated in March 2022. It may be out of date. If you want me to update it or have any questions, please send a DM on Instagram / Twitter / Behance.
My overall objective is to manage problems with creative solutions, learn from the challenges with whatever is available, and enjoy leading by example. I've worked with remote teams for a decade and embraced all the knowledge they could provide.
Currently I invest most of my time researching trends, support online creators and managers on open communities building a relational network worldwide learning from their challenges. Occasionally proofread random websites and share with them anything I notice, also contact authors and artists saying how much I appreciate what they do. This is a great method to improve my soft and hard skills, stacking new experiences and challenges from the community.
With all the experience running creative departments, I work as Digital & Creative Consultant providing insights and support for amazing clients and partners that support my journey.
A new adventure where I'll have the opportunity to develop my personal brand, skills, and network, collaborating directly with entrepreneurs, brands, and agencies from everywhere. Chasing great ideas. Also, an opportunity to improve as human.
As creative strategist, I've designed and supervised the agency output for multiple markets and regions. The team I've managed was incredibly dynamic and fast-moving, with multiple skills that I love to work on and with, this includes product issues and brand communication channels inside a market that is new to digital interfaces and channels. Also, managed the social media team and supervised the workflow between agency and clients to achieve the outlined objectives for each brand.
clients include: Sumol Cape Verde, Angonabeiro (Delta and Ginga), Kianda and Madume Gin, Global Seguros, KFC, Fiat, Jeep, Renault, Nissan, EMIS, Chocolate magazine, Carga magazine, Nestlé (Nescafé and Leite Moça), Standard Bank, Belas Shopping, Inovia, DNVT, Banco SOL, SAHAM Insurance, Banco Keve, Belas Shopping, SOL Seguros, Teixeira Duarte, Maxi, Dakaza and BAI.
The first team under my supervision and the most intense years of knowledge that I had. I have shifted to a managing and strategist position fluently during this time, improved my skills such as project and team management, estimates management, budgets, and production.
clients include: Space Inverters, SAHAM Insurance, Cuca Beer, Nocal Beer, Sonangol, Fiat, Jeep and Teixeira Duarte.
My initial approach as an Art Director and a glimpse into advertising. Worked with talented people, and enhanced my skills such as writing, brand strategy, and production.
clients include: Sonangol, TDA (Renault, Nissan, Peugeot, Honda, Vespa, Gilera), Vumba, Exxon, TAAG, Movicel.
The great start of my creative experience, where I learned the fundamentals of creative advertising and design process. Through this time, I've met exceptional people that supported me to increase my skills as a designer. I had a lot of opportunities to do branding, packaging, and editorial work.
clients include: Seat, Sony, Lactogal, Clix, Navigator and CTT.
My first adventure in the creative area during the school curricular stage. I had the luck to work with great designers and discovered about workflow, idea process, and product prototyping.
clients include: VW, Cetelem, Lipton, Tabaqueira and Persil.
Design concepts and branding, write strategies based on the data available and expected outputs, with all accessible tools and channels required for the brand needs. Design information architectual for websites, online communities and apps. I've invested more time building insights and benchmarks analysing trends, technologies, brands/competition, new channels to improve brands presence.
Analyze and manage social media pages, read audience insights, manage campaign ads, plan and create a content strategy based on the brand's core values and goals to connect with its audience. Also, a lot of research to build a social media benchmark to improve brand social quality.
Planning, creating, and managing, get the right content to the right user at the right time. Help build content strategies to attract and generate leads and increase online sales, expand the customer base, and increase brand awareness. I have more interest in front-end strategy than back-end, like mapping user experience, developing a brand strategy, aligning business strategy, and user needs.
Analyze and generate reports to measure the on-page and off-page optimization with Websites Analytics (ex: Google Analytics, Fathom) and Social Media Insights.
All the trade skills required to execute a campaign from the idea and research, layout and copy creation, media planning, and execution testing, to promote a product and brand through their communication funnels. My digital media stack includes Google Ads, YouTube, Facebook, Instagram, Twitter and LinkedIn campaign management.
Strategy / Benchmarks & Insights / Brand Digital Ecosystems / Illustration / Design interfaces / Advertising Campaigns / Advertising Strategies / Campaign Ideas / Web & Apps Development / Microcopy / Social Media / Proposal writing / Photography & Video
Technology insights / Forward thinking / Project and Production Management / Team Leader / Passionate / Focused / Self-Taught / Manage Local and Remote Teams / Manage estimates, budgets and media spend / Coordinate QA tests / Issues PR / Project Optimization / Write specifications and requirements / SEO and SMO optimization / Review code and status
Retail / Finance / Automotive / Agency Self-Promo / Non and Alcholic-Drinks / Insurance / Technology / Aviation / Tourism / Beauty / Food / House / Music / Services
Europe / North America / Africa (formal and informal channels)
Portuguese (mother language) / English (fluent) / French and Italian (read)
www.dariio.com | Instagram | Twitter | Behance